Natural makeup brands

The Best Natural Makeup Brands You’ll Love

There are so many reasons to use all-natural makeup. Among them are 1300 ingredients that have been banned in cosmetics around the world. Currently, only 11 have been banned in the US. That may change soon with pending legislation, but it will take time.

Some of those harmful ingredients can cause hormone disruption and can even affect fertility. Some can cause cancer. And some, like talc, can contain asbestos, another cancer-causing chemical.

But there are some clean and green companies that make amazing cosmetics from natural ingredients. I want to share those with you now. These are brands you can feel good about.

If you are concerned about how chemicals in the environment and even our personal care and cosmetic products are affecting you, these are good makeup brands you can breathe easy about.

Get that fresh, clean look with natural makeup while avoiding toxic, harmful chemicals. Take a look…

W3LL People

Founded by an A-list makeup artist, a tree-hugging entrepreneur, and a cosmetic dermatologist, W3LL PEOPLE creates premium plant-powered cosmetics for long-lasting, high-performance wear. The brand’s nourishing formulas deliver hydrating, buildable coverage to effortlessly take you from day to night.

Love, love their mascara. It’s my favorite of all time. W3LL People produce excellent pure makeup. And they are EWG verified and have won several awards in the Clean Beauty realm.


100% Pure

100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

I love 100% Pure Foundation. It gives great coverage while feeling clean. And the color blends well with your skin color, so you look ‘glowy’. I use the Fruit Pigmented Full Coverage Water Foundation. I wasn’t sure it would be moisturizing enough for my mature skin, but it really is. I love it.

Fruit Pigmented® Full Coverage Water Found…

Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning gree… [More]

Fruit Pigmented® Blush – Healthy

Versatile range of blush makeup made from finely pressed rice powder and antioxidant-ri… [More]

Fruit Pigmented® Ultra Lengthening Mascara…

This dark mascara lengthens and separates lashes without clumping, smudging, or flaking… [More]

Price: $19.60
100% Pure Fruit Pigmented® Berry Naked Pal…

Fruit Pigmented® berry eyeshadow palette of nude, blush, and metallic tones. Our vegan … [More]

Fruit Pigmented® Long Last Concealer with …

Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butte… [More]

Price: $28.00
Fruit Pigmented® Lip Glaze – Elderberry

Our moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado an… [More]

Price: $18.90

Alima Pure

We make makeup that doesn’t compromise. Our cosmetics are luxurious, high-performance, and made using clean ingredients. We seek to redefine makeup as an empowering tool of self-expression through our extensive range of foundation shades. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals.

Alima Pure has a great selection of colors for every complexion. You can get the compact to start and then refills as needed. Much better for the planet and easier on the pocketbook. I love the selection and beautiful colors.

Pressed Foundation with Rosehip Antioxidan…

Pressed Foundation with Rosehip Antioxidant Complex is a silky pressed powder foundatio… [More]

Cream Blush

This silky-smooth Cream Blush has a creamy texture and super saturated color for easy b… [More]

Natural Definition Mascara

Thicken your lashes with Natural Definition Mascara! With 90%+ natural & naturally-deri… [More]

RMS Beauty

An organic cosmetics line created by acclaimed makeup artist Rose-Marie Swift, RMS Beauty was inspired by her own health journey. After learning her symptoms were tied to her work in the beauty industry, she pursued her newfound vision: helping women reclaim their right to healthy beauty by using high-quality cosmetics that not only hydrate and illuminate but actually nourish.

RMS makes my favorite concealer (see review here). I really love their makeup. It’s rich and creamy and provides great coverage. This is a must-see beauty brand.

Fitglow Beauty

Fitglow Beauty is all about plant-based ingredients with a purpose. Improve and transform skin with evidence-based formulas that work with skin cells in a synergistic way to deliver what your skin cells need to thrive. Organic, cruelty-free, gluten-free… is just a cherry on top of the plant-based science goodness in every product. Think of it as the best fitness and nutrition plan delivered directly to your skin.

Founded by Anna who was looking for solutions for her ultra-sensitive rosacea skin. She created her own natural products that solved her skin problems and free from harsh toxins and included proven bio actives. Now, these are available to us. If you have problem skin, check out Fitglow Beauty.

Fitglow also makes some awesome skincare products. Check them all out by clicking the buttons.

Kjaer Weis

Kjaer Weis is a visionary and forward-thinking cosmetics line created by Danish-born, New York-based makeup artist Kirsten Kjaer Weis. It’s a brand that recognizes health and beauty equally, while also being socially responsible. When creating the cosmetic colors for Kjaer Weis, Kirsten’s years of experience resulted in a tightly edited collection of products and hues. Kirsten believes the best use of makeup is simply to enhance a woman’s natural beauty with pure and organic ingredients.

What a beautiful line of natural makeup. Truly natural-looking foundations and rich, gorgeous colors. This could be your new favorite.


Wrapping Up

These are some great natural makeup choices. I hope you try them all. You might even find your new favorite makeup.

Thank you for reading. If you have any comments or questions, please leave them in the Comments section below. Thank you!

6 thoughts on “The Best Natural Makeup Brands You’ll Love”

  1. I love the sound of these natural products. I didn’t realize that there were so many harmful ingredients in makeup! Your site looks attractive and the way you’ve worded it is very engaging and easy to read. Are these products available in the UK? The prices are very reasonable.

    I loved the colors. 

  2. I enjoyed this article very much. I really like makeup and even better when it’s natural. All because like you stated so many Ingredients in makeup are so harmful and make skin worse. I will be looking in these products for sure especially at the choices mentioned. Thanks for sharing these!

  3. Very informative article on all natural makeup. These natural makeup choices sound pretty good. I am a makeup lover and think I will try the RMS Makeup first. I also think the Kjaer Weis makeup sound good, I think this will be my second choice. Oh heck, knowing me, I’ll probably try them all. Thanks for your suggestions. 

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